If you can’t read the whole story, it’s not worth opening the book. That’s our philosophy when it comes to analytics and the reason we use best-in-breed techniques for gathering and analyzing first- and third-party data. The combination of a technically sound infrastructure and our data-science approach helps us uncover what’s working and what needs improvement. Armed with this comprehensive intelligence, we can write the sequel to your success.
Google Analytics Configuration
Google Analytics tracks and reports your website traffic. It’s a robust platform that works best when you’ve customized your installation. Within Google Analytics, we will tag your site, create goals, set up campaign tracking and tackle any configuration conundrums to ensure you’re pulling in the right performance data.
Data is at the core of a successful digital marketing strategy. That’s why we meticulously track every effort – from top-level revenue to drilled-down details. This allows us to see what has worked, what hasn’t and where we can seize new opportunities.
Reporting and Optimization
Regularly analyzing the data allows you to monitor changes in your business’s performance. We take the time to organize and succinctly summarize this information in a way that clearly outlines the health of your digital marketing strategy and we boil that down into specific insights and actionable next steps.
Optimizing data involves evaluating internal and external sources as well as enhancing the collection process. We help you dig into these areas to increase efficiencies and get the most out of your digital marketing dollars.
Key performance indicators (KPIs) are an honest assessment of whether you’re truly hitting your goals. We help you establish which digital marketing objectives deserve your attention, then track those KPIs to determine how well your strategy is working.
Ready for a change?
Good, because we’re ready to help. We’ll not only create an efficient digital marketing strategy, but we’ll execute and refine it to continuously grow your business.