Bullseye Strategy Named as Agency of Record for Railex

Bullseye being tapped to rebrand and position
Railex as the premier choice for nationwide temperature-controlled transportation

Fort Lauderdale, FL – March 10, 2014 – Bullseye Strategy, a leading digital marketing agency, announced today that it has been selected as the marketing agency of record for Railex. As a leader in cold chain logistics, Railex is widely recognized for its innovative and green multi-modal temperature-controlled transport solutions and is looking to significantly expand its footprint in 2014.

Bullseye Strategy has been charged by Railex to spearhead brand development and devise and execute fully integrated, 360-degree lead generation strategies across all marketing channels. Bullseye will leverage online media channels, trade publications and shows, and advanced CRM to help Railex achieve its 2014 objectives. Bullseye’s work began in December 2013 with the repositioning of Railex’s brand messaging to focus on the private rail system’s growth from an innovative refrigerated transport option to a robust and easy-to-use full-service cold logistics solution. Bullseye Strategy developed the new Railex tagline, “Cold Logistics Made Easy,” which is now the focal point of Railex’s 2014 communications strategy.

“We are thrilled to be working with the team at Railex as the company embarks on its national expansion,” said Maria Harrison, President of Bullseye Strategy. “We have taken the first step towards elevating the brand with the launch of the new Railex website and marketing collateral. We are focused on ensuring Railex is top-of-mind with key stakeholders and decision makers in the supply chain for the food, beverage, frozen and pharmaceutical industries and delivering qualified leads to the Railex salesforce.”

“We selected Bullseye Strategy because of their track record of success putting together winning strategies for other companies offering complex business solutions and delivering results in partnership with enterprise level sales teams, “ said Adrian Neuhaser, President of Railex. “Their ability to quickly understand our industry, formulate a CRM strategy alongside us, and source the right media partnerships for us has been critical to getting us in market in 2014.”

About Bullseye Strategy

Bullseye Strategy is a leading digital marketing agency that helps companies navigate the media landscape to profitably acquire new customers and grow their relationships with existing customers. We work with a wide array of clients from different industries and provide both direct to consumer and business-to-business marketing services. We take a holistic approach to marketing and believe every client has unique needs – there is no one-size fits all approach from our team. We believe in alignment with our clients and know that data tells the story. Learn more at www.bullseyestrategy.com.

About Railex

Railex is a full-service, temperature-controlled, national transportation and logistics solution. We do it all to make your cold logistics easier: multi-modal, storage and distribution, repacking, inventory control and forward distribution services. Railex is a green supply chain solution – recognized as a SmartWay Transport Partner. Through it’s private rail system, Railex has reduced carbon emissions by 1,268,080 metric tons and decreased fuel usage by 64,848,815 gallons by taking 145,756 long-haul trucks off the road.


Bullseye Strategy Inquiries
Maria Harrison

Railex Media Inquiries
Matt Bray

Railex Cold Logistics Solutions
Jason Pollak


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