The phrase ‘digital marketing landscape’ refers to the vast collection of websites, social networks, sales channels, brand and user-generated content, and emerging technologies that continue to shape digital infrastructure. Over the past three decades, the digital marketing landscape has evolved immensely to match the rise of technological developments and how products and services are sold ...
The average annual spend on streaming content has quadrupled in just five years, with no signs of slowing. And with 62% of adults ditching traditional cable for a streaming service, it’s safe to say that the streaming era is well underway. Predictably, the explosion of these services has created several questions, including what’s the difference ...
Bullseye | October 2021 As we begin the Q4 shopping season—the most crucial time of the year for eCommerce brands—now is the time to return to your marketing plan to optimize activity for the upcoming months. In an overview of eCommerce shopping, it’s clear that sales spike every year during the fourth quarter, with holiday ...
Remember the days when television advertising felt so simple? When there was just one closed network and a handful of cable providers on old-fashioned, traditional TV? Well, those days are long gone — and that’s cause for celebration! Today, there are countless opportunities for businesses to continue to build their brand through connected TV advertising ...
As social media algorithms reward authentic interactions with additional reach, engagement has become a vital aspect of any social media marketing strategy. Likes, comments, and shares aren’t just vanity metrics but a measure of how people are interacting with your brand and a sign of customer loyalty. Engagement is an opportunity to generate meaningful conversations ...
For as long as there’s been marketing, there’s been a marketing funnel. A visual representation of the customer journey, a marketing funnel maps each stage of the sales process, from lead to prospect, to buyer. However, as traditional marketing has evolved into digital marketing and customer behavior has become increasingly reliant on digital channels, traditional ...
Franchise brands require a simple recipe to succeed: dedicated employees, effective management, and a top-notch franchise marketing strategy. While a solid internal team keeps individual franchisee locations afloat, advertising and marketing efforts are responsible for drawing interest for the brand as a whole. Across search consoles and social media platforms, franchise advertising is vital to ...
A website audit is a detailed analysis that reveals areas for improvement. Never miss a beat with a complete website audit checklist from Bullseye Strategy!
Pinterest is the social media platform where the customer shopping journey begins: an ideas search engine with more than 450 million active monthly users.
There’s a lot to complain about regarding social media. Some of it is well deserved. Some of it, however, is just due to its rise as a primary media tool.
