Much-needed Filters & Custom Metrics Make Their Way to Twitter Ads Manager Reporting A new set of tools will allow Twitter Ads Manager users to pick and choose the campaigns & metrics that they’d like to report on. New custom filters and custom metrics will be rolling out over the coming months allowing advertisers ...
Google Soon To Provide Ability to Import Call Conversion Data Call conversion details – once very limited in Google – will be getting a big update. Google has announced that it will allow the importing of call conversion data into AdWords. This opens up more detailed tracking and analysis possibilities, including third party phone ...
Google My Business Testing Email-Based Verification For years Google has used a direct-mail postcard based system for verifying businesses, which has often caused issues: lost cards, various people “taking over” listings, and even painful local business Google “lockout” where too many postcards have been sent, so you’re left in limbo verifying your business. Email-based ...
Pokémon GO: The Data Behind America’s Latest Obsession If you haven’t heard of it by now, you may be living under a rock, right alongside a Pokémon. Nintendo’s augmented reality game has taken the US by storm. By all metrics, Pokémon is the King of the mobile world, surpassing Tinder in downloads in just ...
The Top 7 Online Marketing Trends That Will Dominate 2016 Digital assistants will allow for a new kind of optimization. Digital assistants such as Siri and Cortana use traditional search engines when necessary, but not if the information being requested is recognized by the digital assistant. The key to optimizing in this new format will be ...
Key takeaways from the Google AMA: RankBrain, Panda, Penguin, bots & more At the SMX advanced keynote, Google’s Gary Illyes spoke about a few hot pressing issues circulating in the SEO world. Google no longer uses authorship and they have fully committed to this statement since it was officially killed off almost two years ...