As our Senior Account Manager, Natasha draws on over eight years of account and project management experience to lead our account team in providing exceptional service and work to a diverse roster of clients in all areas of digital marketing. She began her career working in Los Angeles at William Morris Endeavor, where she spent several years learning the entertainment industry and growing her account and project management skills. Upon returning to her hometown in South Florida, she began working in marketing and advertising as an Account Executive at Zimmerman, notably working on the Save-a-Lot and Lumber Liquidators national accounts.
Natasha provides daily hands-on service to clients both large and small, offering timely, creative solutions to meet their digital marketing needs. Natasha’s attention to detail, client service, and digital marketing knowledge allows her to excel and lead the team in client collaborations to create relevant and impactful digital marketing campaigns.
Natasha is a graduate of Penn State University, and in her free time, she loves spending time with friends and family, staying active, and soaking in the sun.
Bullseye Buzz: Pinterest – Poking Holes in Social Marketing Theories
Pinterest, and its 450 million active monthly users, are often overlooked when planning social media marketing efforts. We’re bullish on Pinterest, and recent news illustrates why we believe that it’s one of the essential platforms in your digital marketing toolbox. Unlike more headline-attention social media sites like Facebook, Instagram, Twitter, and TikTok, users are there specifically to begin their purchasing journey.
Pinterest Launches B2B Ad Campaign
Unlike most social media platforms, Pinterest users are searchers. They are actively looking for products and ideas. Whereas Facebook, TikTok, and Instagram all compete over publicly shared entertainment content, Pinterest is where ideas and products go to thrive. Nearly 80% of millennial women are on Pinterest, 4 in 5 moms, and 50% of users shop on Pinterest.
Pinterest just launched a B2B campaign on the merits of the platform for shopping and branding. As more and more brands find solid footing there, it’s expected that usage specifically for shopping and product discovery, will be at the forefront for users. It’s already happening, riding the e-commerce wave brought on by the pandemic. Our clients have seen incredible double-digit growth in nearly every organic KPI (reach, engagement, web traffic) every month over the last year.
Innovation and Annexation
While every other social platform tries to out-do each other with short-form video (TikTok, Instagram Reels, Google Shorts, Snapchat), Pinterest has been focused on its business tools. They’re launching a new “Business Access” ad account management process. This process will give brands more options in managing their accounts, assigning access permissions, and campaign management.
And the talk on The Street is that they’re looking to buy the photo app VSCO. And you know you’re doing something right when your competitors are purchasing companies so they can compete with you, as Snapchat acquired the online sizing tool Fit Analytics.
Pinterest Research: Sweet Success
Brands aren’t just using Pinterest to market their wares. Because the platform isn’t beholden to the algorithm issues plaguing other social media sites, it functions more as a search engine for users. Savvy brands have recognized this and actively use it to seek vital information on hot trends that directly impact marketing plans and the bottom line. Take chocolatiers Hershey and Mondelez, for example.
Based on Pinterest user images of do-it-yourself Easter cookies and baskets a solid month before the holiday, Hershey quickly added recipes incorporating Cadbury creme eggs and chocolate syrup to their own Pinterest boards.
Mondelez International has tripled its marketing budget on Pinterest over the last two years.
Adjusting Your Marketing Plans
If you think Pinterest can help your brand but don’t know where to begin, start by creating a business account. If you’re not a professional digital marketer and need assistance, reach out to us. We’re ready to help you get your brand pinned.