Bullseye Buzz: There's Something About Mary Meeker

Bullseye Strategy Special Correspondent

What are we buzzing about this week at Bullseye Strategy? Probably the same thing agencies all over the world are buzzing about: this year’s annual Mary Meeker report, which has been offering game-changing insights about what’s next in digital marketing since it first emerged in 1995. Other exciting developments: Pinterest’s “Shop the Look” pins are morphing into an advertising platform that should have every fashion brand out there fanning themselves coquettishly. Meanwhile, Spotify is rolling out targeted ads for podcast listeners.

Mary Meeker Tells All

To the rest of the world–aka, normal people–the name Mary Meeker might not mean much. But for those of us who use expressions like “USP” at the dinner table–aka, digital marketing nerds–any wisdom spouted by the head of venture capitalist firm Bond is A.Pretty.Big.Deal. This year’s report pokes holes in the theory that mobile usage is flattening out, with the stunning announcement that people now spend more time on their phones than they do watching TV. Another big shocker: more than half of the global population now uses the Internet. (Reminder: the term “global population” includes people who live in grass huts and don’t have electricity, let alone decent wifi.)

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