Bullseye Strategy is heading to the ARDA (American Resort Development Association) Spring Conference, where the future of vacation ownership marketing takes center stage. This senior-level industry event brings together executives, marketers, and developers from across the resort and timeshare space to shape what comes next for the category.
What: Changing the Perception of Timeshare Through Digital Marketing
When: Tuesday, May 12, 2:15 to 2:55 PM
Where: ARDA Spring Conference 2026
Who: Jonathan Schwartz, Co-Founder and CEO, Bullseye Strategy Jason Tremblay, Co-Founder and CEO, ONE Agency David Axel, Session Moderator, SVP of PR, Marketing and Communications, ARDA
Why: The timeshare industry has evolved, but consumer perception hasn’t always kept pace. In today’s digital-first world, strategic and data-driven marketing gives brands a powerful opportunity to rebuild trust and connect with a new generation of vacationers. This session will explore how digital marketing is modernizing the conversation around vacation ownership, including how brands can optimize their presence to show up in AI search.
About Bullseye Strategy
Bullseye Strategy is a full-service digital marketing agency specializing in performance-driven strategies for travel, hospitality, real estate, and more.
Follow Bullseye Strategy on LinkedIn for live updates and key takeaways from the conference.
