Maria Harrison serves as the President and co-founder of Bullseye Strategy, a full-service digital marketing agency.
Since 1997, Maria has been working and honing her digital marketing skills and leads the agency’s strategic vision across SEO, paid media, social media, content marketing, and digital strategy.
As a digital marketing expert, Maria is recognized for crafting impactful, data-driven campaigns that accelerate business growth. She has developed successful marketing strategies for industries including real estate, hospitality, B2B, e-commerce, direct-to-consumer (DTC), and financial and private equity markets. Her leadership has helped clients achieve measurable growth through precision targeting, creative storytelling, and innovative digital tactics.
Maria’s work in real estate marketing and hospitality marketing has successfully driven qualified buyers and leads for planned home communities and luxury properties worldwide. Her early career roots at IAC and Interval International gave her a deep understanding of how to leverage digital innovation to connect brands with audiences in meaningful ways. Later in her career, Maria expanded her knowledge to be inclusive of local business marketing supporting multi-location hospitality and restaurant groups, B2B marketing, SaaS marketing, fintech marketing, and ecommerce marketing, being personally responsible for driving marketing qualified leads and sales in these business categories; today she leads the Bullseye Strategy team to do the same for our clients.
Maria Harrison serves as the President and co-founder of Bullseye Strategy, a full-service digital marketing agency.
Since 1997, Maria has been working and honing her digital marketing skills and leads the agency’s strategic vision across SEO, paid media, social media, content marketing, and digital strategy.
As a digital marketing expert, Maria is recognized for crafting impactful, data-driven campaigns that accelerate business growth. She has developed successful marketing strategies for industries including real estate, hospitality, B2B, e-commerce, direct-to-consumer (DTC), and financial and private equity markets. Her leadership has helped clients achieve measurable growth through precision targeting, creative storytelling, and innovative digital tactics.
Maria’s work in real estate marketing and hospitality marketing has successfully driven qualified buyers and leads for planned home communities and luxury properties worldwide. Her early career roots at IAC and Interval International gave her a deep understanding of how to leverage digital innovation to connect brands with audiences in meaningful ways. Later in her career, Maria expanded her knowledge to be inclusive of local business marketing supporting multi-location hospitality and restaurant groups, B2B marketing, SaaS marketing, fintech marketing, and ecommerce marketing, being personally responsible for driving marketing qualified leads and sales in these business categories; today she leads the Bullseye Strategy team to do the same for our clients.
Maria is a recognized thought leader and keynote speaker, sharing insights on digital transformation and performance marketing at events including the Direct Marketing Association, WeMedia, and the Online Marketing Summit.
At Bullseye Strategy, Maria oversees:
Maria’s approach is grounded in data, creativity, storytelling, and accountability, ensuring every strategy is measurable, scalable, and aligned with her client’s business goals.
Maria is a recognized thought leader and keynote speaker, sharing insights on digital transformation and performance marketing at events including the Direct Marketing Association, WeMedia, and the Online Marketing Summit.
At Bullseye Strategy, Maria oversees:
Maria’s approach is grounded in data, creativity, storytelling, and accountability, ensuring every strategy is measurable, scalable, and aligned with her client’s business goals.
Maria Harrison earned her Bachelor of Arts in Communications, magna cum laude, from Rhode Island College, where she developed a strong foundation in strategic communication, creative problem-solving, and audience engagement. Maria’s academic achievements reflect her dedication to understanding the art and science of connecting with people, a passion that continues to drive her innovative approach to business and leadership.
Her passion for education also extends beyond the agency:
Maria’s dedication to the South Florida community is reflected in her role as a founding board member of the South Florida Interactive Marketing Association and her election to the prestigious Orange Bowl Committee in 2015.
Before co-founding Bullseye Strategy, Maria Harrison cultivated a dynamic career in digital marketing, spanning agency and client-side roles.
She began her career at a leading digital development agency, where she refined her expertise in creating innovative, high-performing online strategies for a variety of clients. Seeking to deepen her understanding of business challenges from the client perspective, Maria transitioned to in-house roles, including her tenure at IAC/InterActiveCorp.
At IAC, she worked across and in partnership with some of the world’s most recognizable digital brands, including Expedia, TripAdvisor, Home Shopping Network (HSN), and Ticketmaster. Maria’s career journey has uniquely positioned her to lead Bullseye Strategy with a deep understanding of both agency dynamics and client needs, empowering businesses to achieve measurable results through digital marketing.
Maria has authored numerous blogs for Bullseye Strategy, covering a wide range of topics. Her blog posts deliver executive-level guidance at the intersection of strategy, technology, and measurable growth. Maria’s content encompasses a curated blend of strategic frameworks, tactical best practices, industry-specific insights, and thought leadership informed by real client impact.
Maria’s expertise and leadership have been featured across a variety of industry publications and media outlets, underscoring her reputation as a trusted voice in digital marketing.
