Bullseye Buzz: YouTube Shop, Instagram Likes, Google Console Reporting
YouTube tests eCommerce functionality, Instagram tests adding back like-counts, and Google Search Console Coverage Report is now more in-depth than ever.
Bullseye Buzz: YouTube Search, Core Web Vitals, & Instagram IGTV Ads
By Mark Eting Bullseye Strategy Special Correspondent It’s June, summer is officially around the corner, and the weather is getting hotter. With that in mind, things heated up in the last few days for digital marketing news, and we’ve got the inside scoop that’s hot-off-the-presses. So put on your digital sunscreen, shades, and flip-flops, because […]
Bullseye Buzz: YouTube TV Ads, Facebook Shops, & NYT Cookies
A short week won’t stop the Bullseye Buzz. Read to find out about YouTube targeting, the NYT calling it quits on cookies, a new marketplace “Shops” & more!
5 Myths about Influencer Marketing
By Jorie Mark, Senior Director of Content Strategy It’s difficult to scroll through Instagram without seeing dozens of #sponsored posts, usually by photogenic influencers cleverly posing with the products they represent. Yogurt, lipstick, mobile phone chargers, baby wipes, tooth-whitening trays–they make it all look glamorous. Considering that 75% of marketers report having worked with influencers […]
YouTube Connect: The Next Live Streaming Juggernaut
trends in digital media marketing. Just imagine the endless opportunities in terms of advertising your brand to an already established subscriber base. Now you may ask yourself if it’s worth the investment and time to Live Stream, but let’s put it in the perspective of the consumer. In today’s ever-evolving commercial world, consumers are in […]