Social Proof and Trust: Marketing Strategies That Drive Results

Building trust is a cornerstone of successful marketing. Social proof—a psychological phenomenon where people look to the actions and opinions of others to guide their own behavior—has become a powerful tool for influencing consumer decisions. By leveraging social proof and trust, businesses can foster credibility, increase conversions, and build lasting customer loyalty. This blog explores […]

Bullseye Buzz: Instagram All Stories and Google Thumbnails

By Mark Eting Bullseye Strategy Special Correspondent We hope you had a wonderful July 4th/Independence Day long weekend. We were busy watching the news ticker to bring you the latest news from the world of Digital Marketing, and you’ll be glad we did. We have some real blockbusters, firecrackers, and bottle rockets to share with […]

Bullseye Buzz: Facebook Dives, LinkedIn Soars, Google Combines

By Mark Eting Bullseye Strategy Special Correspondent It’s been an excessively active week in digital marketing, friends. So rather than the usual salutations reserved for our Bullseye Buzz opening pitch, let’s dispense with the frivolities and dive right in.  Brands Backing Out of Facebook Over #StopHateForProfit It’s been a rough few days for Zuck and […]

Bullseye Buzz: Facebook Emails, LinkedIn Remarketing, GMB Flexibility

By Mark Eting Bullseye Strategy Special Correspondent There may still be a worldwide shortage of hand sanitizer and toilet paper, but there’s no shortage of digital marketing news recently. And we have rolls and rolls of it to cover in this week’s edition of the Bullseye Buzz Blog. So spare a square, and let’s get […]

LinkedIn Updates & Black Friday Insights | Bullseye Strategy

By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about? This week is brought to you by the letter “L”: for LinkedIn, Live selling on Facebook…and, how shall we put this? Losers. LinkedIn Changes Privacy Settings for User Emails Just in time for the holidays: the gift of privacy for LinkedIn […]

Bullseye Buzz: Social Media Headlines

By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about? The theme of the week is #socialmedia #socialmedia #socialmedia. We’re giving thumbs up and heart-eye emojis to these three big developments impacting Pinterest, Instagram and LinkedIn. Pinterest Promoted Carousels Are Now A Thing. Pinterest has debuted Promoted Carousel advertising, partnering with […]