by Maria Harrison | Sep 21, 2020 | Influencers
By Maria Harrison & Jonathan Schwartz Influencer marketing is a billion-dollar a year industry. While it’s been around for years, many companies underutilize or avoid this valuable marketing strategy. Some are apprehensive about partnering with influencers....
by Maria Harrison | Jun 3, 2020 | Digital Marketing News Roundup
By Mark Eting Bullseye Strategy Special Correspondent It’s June, summer is officially around the corner, and the weather is getting hotter. With that in mind, things heated up in the last few days for digital marketing news, and we’ve got the inside scoop that’s...
by Maria Harrison | Jan 8, 2019 | Blog, Bullseye Strategy, Content Marketing, Digital Advertising, Digital Marketing, Digital Marketing Trends, Influencers, Instagram, Social Media
By Jorie Mark, Senior Director of Content Strategy It’s difficult to scroll through Instagram without seeing dozens of #sponsored posts, usually by photogenic influencers cleverly posing with the products they represent. Yogurt, lipstick, mobile phone chargers, baby...