What is Influencer Marketing and How Can it Help Your Business?

What is influencer marketing? It’s a billion-dollar industry that combines celebrity endorsements, word-of-mouth, & ambassadors of your brand all in one.

Bullseye Buzz: YouTube Search, Core Web Vitals, & Instagram IGTV Ads

By Mark Eting Bullseye Strategy Special Correspondent It’s June, summer is officially around the corner, and the weather is getting hotter. With that in mind, things heated up in the last few days for digital marketing news, and we’ve got the inside scoop that’s hot-off-the-presses. So put on your digital sunscreen, shades, and flip-flops, because […]

5 Myths about Influencer Marketing

By Jorie Mark, Senior Director of Content Strategy It’s difficult to scroll through Instagram without seeing dozens of #sponsored posts, usually by photogenic influencers cleverly posing with the products they represent.  Yogurt, lipstick, mobile phone chargers, baby wipes, tooth-whitening trays–they make it all look glamorous. Considering that 75% of marketers report having worked with influencers […]