by Maria Harrison | Sep 21, 2020 | Influencers
By Maria Harrison & Jonathan Schwartz Influencer marketing is a billion-dollar a year industry. While it’s been around for years, many companies underutilize or avoid this valuable marketing strategy. Some are apprehensive about partnering with influencers....
by Maria Harrison | Jan 8, 2019 | Digital Marketing News Roundup
By Mark Eting Bullseye Strategy Special Correspondent Happy New Year! It’s that time again…we’re dusting off our gym shoes, our juicers…and, if we’re marketers, our crystal balls. Because this is the time of year when we get to sink...
by Maria Harrison | Dec 13, 2018 | Digital Marketing News Roundup
By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about? This week, we’re pretty much shocked into silence by three interesting developments: an attack of fake reviews, the discovery of something influencer...