Serving Up Local SEO Success: How Bullseye Strategy Supercharged TRP’s Local Search Results
“Bullseye Strategy’s expertise in local SEO helped us earn top rankings and gain significant traffic. Their targeted GBP optimizations directly translated to more visibility, more engagement, and more guests walking through our doors.”
Tim Petrillo, CEO & Founder, The Restaurant People
The Results
Within just four months of implementing Bullseye Strategy’s local SEO initiatives, every TRP restaurant saw significant growth in Google visibility. Views on search and maps for critical intent-driven keywords surged, placing TRP’s venues prominently in front of high-value local audiences. The group not only captured a dominant local presence but also strengthened its competitive edge, driving more reservations, foot traffic, and brand recognition across South Florida’s dining landscape.
Giselle Miami: +206% Views on Search | +516% Views on Maps
Rooftop @1WLO: +136% Views on Search | +57% Views on Maps
Boatyard: +84% Views on Search | +46% Views on Maps
GISELLE MIAMI
ROOFTOP @1WLO
BOATYARD
THE CHALLENGE
The Restaurant People (TRP) operates some of South Florida’s most recognizable dining destinations — but their restaurants were largely invisible to potential guests searching online. Flagship locations like Boatyard, Giselle Miami, Rooftop @1WLO, and S3 were not appearing in local search results for high-intent queries such as “best restaurants in Fort Lauderdale” or “rooftop bar in Miami.” This lack of visibility meant missed reservations, fewer walk-ins, and declining brand awareness at a time when competition in the local dining scene was more intense than ever. Without a stronger presence in Google Business Profiles (GBP) and local SEO, TRP risked losing market share to rival restaurants.
THE SOLUTION
Bullseye Strategy implemented a full-scale local SEO strategy:
- Geo-modified keyword integration
- Optimized and completed GBP profiles
- Ensured NAP (Name, Address, Phone) consistency
- Actively engaged with reviews and posted updates
This approach reversed the decline, strengthened TRP’s visibility, and positioned their restaurants for sustained growth.
Notable keyword improvements:
“Fort Lauderdale Restaurants” experienced a 214% increase in clicks and a 4,469% increase in impressions
“Best Restaurants Fort Lauderdale” showed a 950% increase in clicks and a 15,289% increase in impressions
“Restaurants Near Me” saw a 323% increase in clicks and a 2,867% increase in impressions
“Waterfront Restaurants Fort Lauderdale” gained a 212% increase in clicks and a 2,604% increase in impressions, aligning with Boatyard’s prime location advantage
SEO
The Restaurant People (TRP) is a premier hospitality group known for creating dynamic dining and nightlife experiences. With a portfolio of renowned restaurants and venues, including Boatyard, Giselle Miami, Rooftop @1WLO, and S3, TRP combines culinary excellence with top-tier service, setting the standard for innovative hospitality in South Florida’s competitive dining scene.
