‘Before partnering with Bullseye Strategy, our CPL was spiraling and the lead quality was hit or miss. Their strategic approach to our paid search and display marketing campaigns has injected new life into our lead pool and our sales team! We’re now navigating a market with lower costs per lead, higher quality leads, and a trajectory that is set decidedly skyward! Bullseye has been instrumental in propelling us to achieving excellent ROAS and new altitudes!’
– Monique Sofo, Chief Marketing Officer, Jets.com
THE RESULTS
Reduced CPL while Increasing Qualified Leads.
%
SEARCH CPL REDUCTION
%
DISPLAY AD CPL REDUCTION
$62.76
OVERALL CPL
THE CHALLENGE
As a burgeoning private jet charter company, Jets.com wanted to fly higher. Qualified lead flow, at a sustainable CPL, was an ongoing concern and struggle for Jets.com. The management team looked to Bullseye Strategy to bolster quality leads in a short period of time and achieve a $100 maximum CPL.
THE SOLUTION
Bullseye Strategy conducted stakeholder interviews, competitive research, and did a deep dive into Jets.com’s Google Analytics and prior sales data. We developed a strategic approach, creating 6 search campaigns, stepping through various bidding strategies. Leveraging manual CPCs, max conversions, and Target CPA, we refined tactics based on benchmarks. Experimentation included testing landing pages, bid strategies, and geographies, were all tested to drive down cost per conversion. Integration with HubSpot enhanced data for identifying high-quality leads. Display ads targeting in-market audiences and remarketing further contributed to early and consistent success for Jets.com.
KEY TACTICS
IMPLEMENTED
- Bidding strategy adjustments
- Maual bid manipulation
- Max conversion strategy
- Target CPA
- Experiments
- In-market audiences
Direct-To-Consumer
Over the last decade, Jets.com has become the leader in private travel for one primary reason: safety! Jets.com understands that a private jet is only a luxury if it’s safe. That’s why Jets.com is the only private jet company focused on safety first and luxury second.