Bullseye Charts a Course for iCruise’s SEO Comeback
“Bullseye was the lynchipin in turning our traffic and rankings around. We were on a scary downard trend and with Bullseye’s technical prowess, we were able to recover and improve our rankings resulting in all-time high rankings. I highly recommend Bullseye for SEO work.” – Jason Purton, SVP Performance Marketing
THE RESULTS
Over just a few short months, iCruise had a dramatic turnaround in organic performance with 100% YoY organic revenue growth by the end of the year, an all-time high in top 3 keyword rankings, and significant increases in organic traffic, leading to sustained business growth. Through a focused effort on mobile optimization, we also achieved a consistent experience across mobile and desktop.
100%
YoY Organic Revenue Growth
219%
Increase in Organic Traffic
64,363
Positions Recovered for High Value Terms
THE CHALLENGE
In the summer of 2023, iCruise, a leading cruise booking platform founded in 2004, experienced a sharp 40%+ decline in Top 10 keyword rankings, leading to significant drops in organic traffic and revenue. Unlike broader industry trends, this decline was unique to iCruise, signaling an underlying technical or strategic issue with their SEO.
THE SOLUTION
Bullseye Strategy conducted a comprehensive SEO audit, analyzing Google Analytics, Google Search Console, website infrastructure, and competitive benchmarks to diagnose the problem. We developed a data-driven strategy to recover lost rankings and drive sustainable growth.
Travel SEO
iCruise.com is a Florida-based travel company specializing in cruises and resort vacations. Arrivia, Inc. acquired iCruise.com in December of 2019. Arrivia is a global leader in travel-based loyalty and reward solutions.
