Bullseye Strategy Amps Up Demand Generation for arrivia
“Working with Bullseye has been effortless—and the results speak for themselves. They’ve transformed our pipeline and brought in high-quality leads we simply weren’t getting before. In fact, Bullseye generated the largest deal we’ve closed in years. We are grateful for their partnership.”
-Stacy Sutherland, Vice President of B2B Marketing & Strategic Development at arrivia.
THE RESULTS
Bullseye Strategy’s cross-channel, full-funnel marketing program has turned arrivia’s lead generation into a true revenue engine. By combining high-intent Google Ads targeting, strategic SEO, HubSpot engineering, tailored email journeys, and social media content, we shifted their pipeline from scarce qualified leads to a steady stream of high-value opportunities for the sales team.
These efforts have led to some of arrivia’s most significant wins in years, including:
- A top 3 U.S. wireless carrier: Closed biggest deal in recent company history generating millions in annual gross sales.
- A growing fintech company: New partnership with an initial projection of $1M in gross sales.
- A employee perk provider: powering travel rewards for nearly 4 million employees across nearly 100 companies worldwide.
With Bullseye at the helm, arrivia now has a predictable, scalable lead generation machine consistently delivering qualified prospects and driving measurable revenue growth.
Q3-Q4 2023 vs. Q1-Q2 2024
THE CHALLENGE
Arrivia needed to generate demand for the sales team. With no paid search or paid social media strategies in place, only minimal MQLs were being generated. The goal was to secure high-value deals and significantly boost gross sales for their travel loyalty, booking and marketing solutions. Arrivia faced several challenges in driving substantial growth and attracting high-value clients despite having a robust product offering. The primary issues included limited visibility in relevant search results, underutilization of social media for lead generation, and insufficient content to engage and convert potential clients.
THE SOLUTION
Bullseye Strategy implemented a full-funnel marketing approach for arrivia, focusing on paid media and content marketing strategies that arrivia had not previously used. Through extensive keyword research, compelling ad creation, and active campaign management, we maximized ROAS. Audience segmentation and personalized sponsored content drove engagement on social platforms. The multi-channel efforts resulted in high-value deals and significant projected gross sales, including major partnerships worth over $100M.
Paid Media
Founded in 1997 and rebranded in 2020 to reflect several acquisitions and phenomenal growth as a travel technology provider for companies wishing to reimagine their loyalty and rewards programs. Arrivia is now the world’s largest stand-alone travel loyalty provider.
