Content Marketing for Resorts: How Resorts Can Leverage User-Generated Content for Promotion

Content marketing is high-impact opportunity for resorts to increase visibility, build trust, and turn guests into loyal advocates. With user-generated content (UGC), resorts can harness the power of real guest experiences to inspire prospective travelers with wanderlust, highlight authentic experiences and ultimately deepen brand connection and finally, drive bookings. All of this can happen without […]

Why UGC Deserves a Bigger Role in Your Ecommerce Social Strategy

User-generated content (UGC) isn’t new, but it’s wildly underutilized, especially by ecommerce brands still relying heavily on polished product shoots and in-house graphics. Hootsuite’s recent social media trends report¹ cited as few as 16% of all brands had a strategy for utilizing UGC while conversely, consumers are 50% more likely to trust UGC vs. brand-generated […]