Why UGC Deserves a Bigger Role in Your Ecommerce Social Strategy

User-generated content (UGC) isn’t new, but it’s wildly underutilized, especially by ecommerce brands still relying heavily on polished product shoots and in-house graphics. Hootsuite’s recent social media trends report¹ cited as few as 16% of all brands had a strategy for utilizing UGC while conversely, consumers are 50% more likely to trust UGC vs. brand-generated […]

Social Media for Restaurants: Strategies That Drive Foot Traffic

Why Social Media Is a Must-Have for Restaurants Social media has become the new front door for restaurants. Before customers decide where to eat, they scroll. Whether it’s a decadent pasta dish on Instagram, a TikTok of a tableside flambé, or a Reel showcasing the brunch crowd, potential guests are sizing up your restaurant on […]

Mastering B2B Social Media Strategy | Bullseye Strategy

Social media strategies for B2B (business-to-business) companies to convey thought leadership, increase awareness and drive leads.