SEO in the Age of AI Assistants: How to Optimize for AI-Powered Search

The New SEO Frontier: Search in the Age of Generative AI Search is changing. And fast. Not long ago, ranking on the first page of Google felt like the final frontier, but with the rise of AI assistants (powered by large language models (LLMs) like ChatGPT, Gemini, Claude, and Microsoft Copilot), search behavior is undergoing […]

Facebook’s Holiday Campaigns & More | Bullseye Strategy

By Mark Eting Bullseye Strategy Special Correspondent Welcome to a special holiday edition of The Bullseye Buzz, where we talk about the latest digital marketing headlines that agencies like ours are buzzing about. We thought this week would be light on news, since most of us are preoccupied with our upcoming Secret Santa gift exchange. […]