Retargeting Strategy Mistakes to Avoid (And What to Do Instead)

Most websites convert only about 3% of first-time visitors, which means 98% of the people who find your brand will leave without taking any action. Retargeting exists to close that gap by re-engaging those lost prospects through calculated touchpoints. Precision execution allows retargeted ads to generate a click-through rate of 0.7%, a figure roughly 10 […]