2026 PPC Audit Checklist: How to Evaluate Google Ads and Bing Campaigns in the AI Era

The PPC audit you needed two years ago isn’t the one that drives performance today. AI has fundamentally changed the way Google Ads works. With the rise of Performance Max and AI-powered Search campaigns (what many refer to as “AI Max”), the traditional keyword-based playbook has evolved into something more algorithmic, more complex, and more […]