Bullseye Buzz: Google, Pinterest Make Beneficial eCommerce Changes
As eCommerce continues its trajectory in 2021, both Google and Pinterest are addressing changes that help brands, products, and marketers to sell products.
Bullseye Buzz: Google Keen on Pinterest, Instagram Eyes Consumers
By Mark Eting Bullseye Strategy Special Correspondent It’s officially Summer now. And while the dog-days are upon us, here at the Bullseye Buzz we’ve had to keep our cat-like digital marketing reflexes as sharpened as our claws. There is big news this week, so let’s dive right in. Google Continues to Stick It to Pinterest […]
Bullseye Buzz: Content Oversight, Giant Updates, Rising Losses
A giant Google Update, Facebook’s Oversight Board, & Pinterest looking at Q1, it’s been a week for marketing. Find out more in this week’s Bullseye Buzz!
5 Myths about Influencer Marketing
By Jorie Mark, Senior Director of Content Strategy It’s difficult to scroll through Instagram without seeing dozens of #sponsored posts, usually by photogenic influencers cleverly posing with the products they represent. Yogurt, lipstick, mobile phone chargers, baby wipes, tooth-whitening trays–they make it all look glamorous. Considering that 75% of marketers report having worked with influencers […]
Bullseye Buzz: Social Media Headlines
By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about? The theme of the week is #socialmedia #socialmedia #socialmedia. We’re giving thumbs up and heart-eye emojis to these three big developments impacting Pinterest, Instagram and LinkedIn. Pinterest Promoted Carousels Are Now A Thing. Pinterest has debuted Promoted Carousel advertising, partnering with […]
8/22/16 – Weekly Digital Marketing News Roundup
Twitter fights abuse by making it easier to hide abuse Twitter has updated its interface to try to tackle harassment concerns on the platform. Some of the changes include limiting notifications to people you follow on Twitter as well as a quality filter open to all users. Learn more With ‘The Voice […]
7/8/16 – Weekly Digital Marketing News Roundup
The Top 7 Online Marketing Trends That Will Dominate 2016 Digital assistants will allow for a new kind of optimization. Digital assistants such as Siri and Cortana use traditional search engines when necessary, but not if the information being requested is recognized by the digital assistant. The key to optimizing in this new format will be […]