Are Your Holiday Campaigns AI-Ready? Here’s What You’ll Need

This holiday season, shoppers aren’t just making a list and checking it twice — they’re researching, comparing, and price-tracking every item on it. According to a Google-commissioned Ipsos study, impulse purchases in the U.S. slipped from 30% to 26% last year, signaling a more thoughtful, research-driven approach to spending. At the same time, the shopping […]