What is a Google Business Profile (GBP) vs. Google My Business (GMB)? And Does My Business Need a GBP?

Updated on: 11/04/2025 Have you typed your business name into Google and been disappointed with the results? Maybe the search engine couldn’t distinguish between your multiple business locations, or worse, page one was populated by your competitor. That’s where Google Business Profile (GBP), formerly Google My Business, steps in.  Whether you’re managing one storefront or […]

Why UGC Deserves a Bigger Role in Your Ecommerce Social Strategy

User-generated content (UGC) isn’t new, but it’s wildly underutilized, especially by ecommerce brands still relying heavily on polished product shoots and in-house graphics. Hootsuite’s recent social media trends report¹ cited as few as 16% of all brands had a strategy for utilizing UGC while conversely, consumers are 50% more likely to trust UGC vs. brand-generated […]