Google’s Decision to Keep Cookies in Chrome: What It Means for Consumers and Marketers

Google Backtracks on Cookie Deprecation If you work in digital marketing and advertising, unless you live under a rock or are buried in the never-ending breaking news cycle of political drama in our country, you most certainly were prepared to do a backflip when Google announced earlier this week that it will no longer proceed […]

Major Google AdWords Layout Change | Bullseye Strategy

Google mobile search which is even more limited with just two paid ads above the fold. Say what? That’s right – mobile search is now informing desktop search. Because of the limited ad spots on a mobile device, most digital advertisers were seeing higher CPCs on mobile. Follow the money! So let’s get right to […]

Twitter Gets Comfortable in Its Own Skin

If you’ve been watching the news lately, you know that something’s going on over at Twitter. From top-secret projects to CEO shakeups, Twitter is making changes and making them fast. Why are they doing it? To get more advertising dollars and more users of course. After all, they’re involved in an epic social media battle […]