When Social Media Crises Strike: What Brands Can Learn from Cracker Barrel’s Bot-Driven Backlash

Cracker Barrel found itself in the eye of a digital firestorm this year after rolling out a refreshed logo and store remodel. The backlash was swift and seemingly massive, prompting the brand to walk back the redesign and issue an apology. But here’s the twist: a significant chunk of the outrage was driven by bots, […]

Why UGC Deserves a Bigger Role in Your Ecommerce Social Strategy

User-generated content (UGC) isn’t new, but it’s wildly underutilized, especially by ecommerce brands still relying heavily on polished product shoots and in-house graphics. Hootsuite’s recent social media trends report¹ cited as few as 16% of all brands had a strategy for utilizing UGC while conversely, consumers are 50% more likely to trust UGC vs. brand-generated […]