There is power in numbers when building a SaaS product's customer base. A single person or group rarely makes B2B purchase decisions of three or four. The average B2B buying team size is between 14 and 23 people1. Therefore, B2B marketers must appeal to each one....
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Digital Marketing Blog
Stay up-to-date on all things digital. Here you’ll find expert insights, perspectives and thought-leadership on everything from the latest trends, search algorithm updates, to trends, long-term shifts, design and development best practices, digital media, content marketing and so much more.
Lead Generation Posts
Leveraging SEO for Lead Generation: Creating Qualified Organic Leads
68% of online experiences begin with one thing — a search engine.1 Search engines have become the primary gateway to discover new brands and embark on new customer journeys. So, it is no surprise that 63% of purchases2 are now attributed to an online experience. How...
A/B Testing & Ad Performance Insights | Bullseye Strategy
By Mark Eting Bullseye Strategy Special Correspondent You know what's really satisfying? Ice cream, Hulu, and additional evidence that a strategy you really believe in, A/B testing, works wonderfully. It was a sweet week for digital marketers, and these headlines, in...
From Awareness to Sales: Social Media’s Marketing Shift
Social media has become a staple in most corporate digital marketing strategies. Brand awareness and customer service are often cited as two of the key drivers for adding it to the marketing mix. Social media has been an excellent platform for brands to become...