What is a Google Business Profile (GBP) vs. Google My Business (GMB)? And Does My Business Need a GBP?

Updated on: 11/04/2025 Have you typed your business name into Google and been disappointed with the results? Maybe the search engine couldn’t distinguish between your multiple business locations, or worse, page one was populated by your competitor. That’s where Google Business Profile (GBP), formerly Google My Business, steps in.  Whether you’re managing one storefront or […]