Understanding TOFU, MOFU, BOFU in Marketing Funnels
The marketing funnel is a well-established framework that breaks down a potential customer’s journey from awareness to purchase. Understanding the different stages of the funnel is crucial for developing a targeted and effective marketing strategy. The three stages of the marketing funnel are Top of the Funnel (TOFU), Middle of the Funnel (MOFU), and Bottom […]
AI in Content Writing: Revolutionizing Creation | Bullseye
Is it possible for a robot to generate content on your behalf? At first glance, the idea of content marketing powered by artificial intelligence (AI) may appear to be a notion from a science fiction novel. Nevertheless, AI content writing is a well-established marketing concept transcending futuristic terminology. Once perceived as an innovation trailblazer, technology […]
AI SEO to Maximize Your Marketing Efforts
Remember when ‘search engine optimization’ meant searching, downloading, and correlating data from hundreds of sources across the internet, all by hand? While today’s marketers continue to comb through extensive data, the more mundane aspects of optimization have been significantly simplified through artificial intelligence for SEO, better known as AI SEO. AI SEO refers to using […]
Convert Qualified Leads with BOFU Marketing
When it comes to full-funnel marketing, the multiple stages of the consumer journey can be simplified into three tiers: the top, middle, and bottom of the funnel. While all play an integral role in encouraging a conversion, the bottom-of-the-funnel marketing — better known as BOFU marketing — will accumulate leads and accelerate the timeline to […]
Effective MOFU Marketing Through Personalized Messaging
Consumers have innumerable opportunities to enter your conversion funnel, from social media network advertisements to articles on prominent websites. However, once you have captured their attention, the challenge is to guide them through the funnel to its conclusion. The solution lies in effective middle-of-the-funnel marketing, also called MOFU marketing. MOFU marketing targets individuals in the […]
Benefits of TOFU Marketing for Early Traffic | Bullseye
The phrase ‘the early bird gets the worm’ was first created centuries ago, but it still holds true today – especially concerning TOFU marketing. Short for top-of-the-funnel marketing, TOFU content leverages the most comprehensive and most populous part of the marketing funnel to drive early-stage traffic. But why is earlier better for marketing campaigns? From […]
How to Create a Customer-Centric Marketing Strategy
A good marketing strategy incorporates the needs of a target audience to appeal to a consumer, but a genuinely great marketing strategy references those needs to define all marketing efforts. Enter a customer-centric marketing strategy, one that prioritizes consumers’ interests with personalized messaging and preferred communication channels tailored to the needs of the target audience. […]
Full-Funnel Marketing: Everything You Need to Know
The customer journey is far from linear, with dozens of mediums to research brands, compare products, and make a purchase. The sheer number of available touchpoints to interact with a potential customer can make it difficult for marketers to map a buyer’s exact path to conversion — which is why we leverage a full-funnel marketing […]
The Digital Marketing Landscape is Changing—What You Should Know
The phrase ‘digital marketing landscape’ refers to the vast collection of websites, social networks, sales channels, brand and user-generated content, and emerging technologies that continue to shape digital infrastructure. Over the past three decades, the digital marketing landscape has evolved immensely to match the rise of technological developments and how products and services are sold […]
Your Q4 Marketing Strategy Plan Should Already Be Underway
As we begin the Q4 shopping season—the most crucial time of the year for eCommerce brands—now is the time to return to your marketing plan to optimize activity for the upcoming months. In an overview of eCommerce shopping, it’s clear that sales spike every year during the fourth quarter, with holiday sales projected to reach between $210 billion and […]