OTT vs. CTV: What Is the Difference and How Are They Being Redefined?

The average annual spend on streaming content has quadrupled in just five years, with no signs of slowing. And with 62% of adults ditching traditional cable for a streaming service, it’s safe to say that the streaming era is well underway. Predictably, the explosion of these services has created several questions, including what’s the difference between OTT vs. CTV? […]

Your Q4 Marketing Strategy Plan Should Already Be Underway

As we begin the Q4 shopping season—the most crucial time of the year for eCommerce brands—now is the time to return to your marketing plan to optimize activity for the upcoming months. In an overview of eCommerce shopping, it’s clear that sales spike every year during the fourth quarter, with holiday sales projected to reach between $210 billion and […]

Using Connected TV Advertising to Build Your Brand

Remember the days when television advertising felt so simple? When there was just one closed network and a handful of cable providers on old-fashioned, traditional TV? Well, those days are long gone — and that’s cause for celebration! Today, there are countless opportunities for businesses to continue to build their brand through connected TV advertising […]

Don’t Miss a Thing With Our Full Website Audit Checklist

Some brands view their websites as a set-it-and-forget-it type investment. They spend months curating content, designing a chic interface, and optimizing pages, just to let the same website collect dust going forward. In reality, a website requires ongoing maintenance to remain successful and draw a return on investment (ROI). A website audit is a recommended […]

What is Keyword Mapping, and How Does it Fit into Your Content Strategy?

All effective content strategies share one thing in common: keyword research. Without target keywords, your content strategy is less of a plan and more a wish. Keywords serve as the foundation for any optimization efforts. Keyword mapping creates pillars for your site’s structure and the supplemental content that will draw in visitors.  While it’s possible to have multiple […]