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An effective business-to-business (B2B) content strategy enhances brand presence and drives growth. Unlike a business-to-consumer (B2C) content strategy, your B2B content strategy must cater to the unique complexities of corporate buying processes, which often involve...
The phrase 'the early bird gets the worm' was first created centuries ago, but it still holds true today - especially concerning TOFU marketing. Short for top-of-the-funnel marketing, TOFU content leverages the most comprehensive and most populous part of the...
With nearly 3 billion monthly active users, Facebook has become a primary pillar in eCommerce advertising.1 Facebook is the world’s most populous social network with the highest potential ad reach. Facebook ads for eCommerce have the potential to reach a whopping 2.08...
The average B2B SaaS company will allocate 92% of its first year’s revenue to customer acquisition.1 This amount translates to spending nearly 11 months of a business’s first year on customer acquisition costs alone. While some may consider sky-high customer...
Most B2B SaaS companies are not surprised to learn that nearly 90% of B2B buyers will gather information about a potential purchase through the internet.1 Yet, many B2B SaaS companies are shocked to realize the pivotal role search engines will play in the purchase...
Take a look at the critical elements of a B2B brand strategy and how they factor into your sales. If you operate a B2B business and are still under the impression that brand identity is a strategy reserved only for B2C companies, you might be in for a surprise. With...
Whether you’re a novice digital marketer or a veteran of the industry, the differences between business-to-business (B2B) and business-to-consumer (B2C) marketing can create complications. On the surface, the only thing separating the two appears to be the...
The digital landscape is ripe with channels for B2B video marketing. Ranging from social media sites like Facebook, Instagram, and TikTok to traditional YouTube videos, video podcasts, and webinars. Right now, a massive 86% of all businesses utilize video as a...
It’s undeniable that if you’re a B2B marketer today, you absolutely must have a LinkedIn strategy but many B2B marketers are simply missing the boat on Facebook. It’s not about Facebook vs. LinkedIn; it’s about how Facebook can be an important piece to your overall...
