The average B2B SaaS company will allocate 92% of its first year’s revenue to customer acquisition.1 This amount translates to spending nearly 11 months of a business’s first year on customer acquisition costs alone. While some may consider sky-high customer acquisition costs as an inevitable aspect of B2B SaaS marketing, others search for an alternative to drive new leads.
B2B SaaS marketing agencies take the guesswork out of SaaS digital marketing to power a robust sales pipeline that not only maximizes business revenue but also minimizes the amount of effort and spending necessary to increase profits. But be warned that not all B2B marketing firms are identical. Here is what to look for in an established B2B SaaS marketing agency.
Why Hire a B2B SaaS Marketing Agency?
Before we can detail what to look for in a B2B SaaS marketing agency, we must understand why you would hire an agency for B2B marketing in the first place. The most apparent and necessary reason to hire B2B marketing firms is that they are home to SaaS marketing experts. As a result, your company immediately gains B2B SaaS marketing expertise without lengthy in-house candidate searches, team-wide training, or additional internal costs.
The ability to outsource your brand awareness, lead generation, and community-building efforts to a B2B SaaS marketing agency enables your company to scale without the overhead — something business leaders will want to take advantage of as the SaaS industry continues to expand at an annual growth rate of nearly 20%.2 With growing competition making it more difficult than ever to cut through the noise, an experienced digital marketing firm makes marketing more efficient.
A reputable B2B SaaS marketing agency provides business leaders with the confidence that they will meet sales and profit goals through myriad past successes. Rather than throwing an assortment of marketing efforts at the wall to see what sticks, a B2B SaaS marketing agency can return to previous case studies and client wins to navigate the best action plan. In this way, B2B SaaS companies save time and money in pursuing increased profits.
Investing in B2B SaaS Marketing Strategy vs. Tactics
A holistic B2B SaaS marketing plan’s foundation is grounded in solid digital marketing strategy and robust digital marketing tactics. A B2B SaaS marketing strategy is used to advance marketing goals such as paid search, whereas digital marketing tactics refer to the actionable steps necessary to execute the strategy, including creating ad copy.
Discover how working with a B2B SaaS marketing agency can shape effective strategy and tactics.
Building a Digital Marketing Plan for B2B SaaS Companies
When it comes to B2B SaaS digital marketing, success always begins with a comprehensive plan. Your plan will be guided by the goals you indicate at the start of the partnership. B2B SaaS digital marketing goals for established companies include increased revenue, improved conversion rates, and lead generation. Growing B2B SaaS companies may set goals for a rebrand, better visibility, or heightened engagement.
With your goals in mind, a B2B SaaS marketing agency will help to identify the digital marketing strategies that can bring your ambitions to fruition. A standard B2B SaaS digital marketing plan will include a variety of marketing strategies, including but not limited to organic search engine optimization (SEO), paid search, social media, paid social media, and email campaigns.
Tactics are Types of Digital Marketing to Meet Your Plan’s Goals
Once a B2B SaaS marketing agency has the bare bones of your digital marketing plan, it will round out the foundation with the necessary tactics to meet your plan’s goals. It is helpful to think of B2B SaaS digital marketing tactics as the roadmap to achieve each strategy — in other words, tactics enable a B2B SaaS marketing agency to make headway on your objectives.
An experienced B2B SaaS marketing agency will pair agreed-upon strategies with various tactics to unearth as much data as possible and streamline the marketing process. For example, consider a B2B SaaS company that has outlined organic search and social media strategies. A marketing agency will leverage various tactics to accomplish these, many of which overlap.
For instance, keyword research is necessary to execute organic search and social strategies. You can anticipate a similar overlap in tactics for B2B SaaS digital marketing strategies such as paid search and social media. Both approaches will involve building a B2B brand identity through tactics being identifying brand voice and tone, creating ad copy, and crafting landing pages.
What to Look for in a B2B SaaS Marketing Agency
Now that you know how B2B SaaS marketing agencies operate, it is time to discuss locating the ideal marketing agency for software companies like yours. First, you will want to narrow your search to full-service B2B marketing firms. A full-service B2B sales and marketing agency employs SaaS marketing experts across various industry-essential verticals, including but not limited to
- Search engine optimization (SEO) for improved performance on search engines.
- Pay-per-click advertising (PPC) to drive brand awareness and increase lead generation.
- Organic and paid social media to foster a solid online presence and power brand advocacy.
- Email and content marketing to encourage leads further down the sales funnel and build trust.
- Creative and branding efforts to create a recognizable B2B SaaS company identity.
Next, analyze each agency’s marketing experience. Gauge the effectiveness of a B2B SaaS marketing agency by reading case studies and white papers that detail past client successes. To evaluate the B2B SaaS marketing agency that is the best fit for your organization, keep an eye out for metrics like customer acquisition cost (CAC), lead velocity rate (LVR), and monthly recurring revenue (MRR).
Increase Profits with a B2B SaaS Marketing Agency
Between the guidance from SaaS marketing experts and the ability to scale without an overhead, it is a no-brainer to work with a B2B SaaS marketing agency to create a digital marketing plan to increase company profits. When you need a reputable agency for B2B marketing, look no further than Bullseye Strategy, a full-service digital marketing firm located in Fort Lauderdale, Florida.
At Bullseye Strategy, our experienced strategists and talented creatives work across departments to construct a robust digital marketing plan that includes time-tested tactics. Whether your goal is to improve conversion rates and increase revenue or complete a visual identity rebrand, contact Bullseye Strategy to partner with one of the top B2B SaaS marketing agencies.
Sources:
1. https://www.zippia.com/advice/saas-industry-statistics/
2. https://www.zippia.com/advice/saas-industry-statistics/
