Content Strategy & Community Management
Carefully positioning your brand through spot-on social media content and advertising strategies will deepen your customers’ connection to your company, fostering loyalty and driving advocacy and purchase behavior. We take the time to clearly identify and analyze your audience, so we know who we are marketing to, as well as which channels are most important to your business. Through a wide array of tactics which can include campaigns, contests, videos, social influencer marketing, and social listening, we amplify your brand. Work with us to cultivate a community of loyalists and customer advocates.
During a social audit, we comb through engagement metrics, audience demographics, and your competitors’ social habits. This information serves as a benchmark, so we can identify which social channels best serve your business goals.
A well-orchestrated social media campaign should shift attention away from your competitors and onto your brand, have measurable outcomes, and cause your target audience to engage with or amplify your message in social media and ultimately to do business with you. Through customized content, innovative imagery and creative storytelling, we drive engagement and increase brand awareness.
Influencer marketing leverages key social media leaders to spread the word about your brand, whether they are starting conversations about it on Instagram, Pinterest, Twitter, Facebook, YouTube or LinkedIn. Our strategy is to work with nano, micro, and macro influencers, so we can connect directly with their niche followers. We are able to pinpoint the audience you want to reach, whether it’s within a specific location, a social demographic, or a product interest that aligns with your brand. We’re also able to work with influencers to source rich, compelling creative assets that you can use for other advertising and marketing needs.
Social media analytics tools tell you which posts get the most engagement and impressions, whether your traffic is translating to leads and which customers are most engaged with your content. We look at this data from many angles, so we can see the whole picture and continue to steer your social channels in the right direction.
Using your brand voice, we interact with your customers, cultivating your social media community and nurturing these relationships to build brand loyalty. We respond quickly to ensure your customers feel heard, whether they’re sharing a positive experience or need assistance. We work seamlessly with your customer support or operations team so that any product or service issues can be documented, managed and resolved. Our community management philosophy is to turn followers into customers and customers into advocates.
We are able to listen to conversations about your brand by tracking hashtags and keywords, constantly assessing both volume and sentiment. We take the data from these digital conversations and extract the most important insights. This information can be used to inform product development, identify potential competitors, trend-spot, as well as influence future social media campaigns.
Ready for a change?
Good, because we’re ready to help. We’ll not only create an efficient digital marketing strategy, but we’ll execute and refine it to continuously grow your business.