Content Strategy & Community Management
Carefully positioning your brand through spot-on social media content and advertising strategies will deepen your customers’ connection to your company, fostering loyalty and driving advocacy and purchase behavior. We take the time to clearly identify and analyze your audience, so we know who we are marketing to, as well as which channels are most important to your business. Through a wide array of tactics which can include campaigns, contests, videos, social influencer marketing, and social listening, we amplify your brand. Work with us to cultivate a community of loyalists and customer advocates.
We comb through engagement metrics, audience demographics, and your competitors’ social habits during a social audit. This information serves as a benchmark for building an effective social media campaign and identifying which social channels best serve your business goals.
A well-orchestrated social media campaign should shift attention away from your competitors and onto your brand, have measurable outcomes, and cause your target audience to engage with or amplify your message in social media and ultimately do business with you. Through customized content, innovative imagery, and creative storytelling, we drive engagement and increase brand awareness.
Influencer marketing leverages key social media leaders to spread the word about your brand, whether they are starting conversations about it on Instagram, Pinterest, Twitter, Facebook, YouTube, or LinkedIn. Our strategy is to work with nano, micro, and macro-influencers to connect directly with their niche followers. We can pinpoint the audience you want to reach, whether it’s within a specific location, a social demographic, or a product interest that aligns with your brand. We’re also able to work with influencers to source rich, compelling creative assets that you can use for other advertising and marketing needs.
Social media analytics tools tell you which posts get the most engagement and impressions, whether your traffic translates to leads and which customers engage most with your content. We look at this data from many angles to see the entire picture and build a social media marketing campaign that steers your social channels in the right direction.
We interact with your customers, cultivate your social media community, and nurture these relationships to build brand loyalty using your brand voice. We respond quickly to ensure your customers feel heard, whether they share a positive experience or need assistance. We work seamlessly with your customer support or operations team so that any product or service issues can be documented, managed, and resolved. Our community management philosophy is to turn followers into customers and customers into advocates.
We can listen to conversations about your brand by tracking hashtags and keywords, constantly assessing both volume and sentiment. Then, we take the data from these digital conversations and extract the most important insights. Finally, we use this information for product development, identify potential competitors, trend-spot, and influence future social media campaigns.
Get the most from your social media presence with a strong social media campaign. Reach out to the professionals at Bullseye Strategy to schedule a free consultation.