Brand Management

Professional brand management services help your business maintain a positive image but can be daunting on top of day-to-day operations. Here at Bullseye Strategy, we will help you strengthen your brand through a variety of branding strategies that help you maintain your reputation while you focus on operating your business.

Brand Management Matters

When you’re running a business, it can be easy to forget about your online reputation. However, keeping a positive online image is critical to growing your company, building customer loyalty, and driving sales.

Where Brand Management Hits the Target

We’re proud to help our clients maintain a positive online reputation. We provide a wide range of brand management services to ensure every aspect of your online presence is covered including SEO, social media services, and content marketing.

SEO Is the Start

Your online reputation begins with how you rank in search engine results. A solid SEO strategy helps your website place higher when searchers use keywords related to your business. Additionally, opportunities such as backlinking help you earn credibility, further pushing you to the top of search engine rankings.

Engage with Your Consumers

A key factor of brand management services is a solid social media presence. Organic and paid social media posts help you spread the word about your products and services, which is why you want to make every post meaningful to your audience. Whether you want to increase your following or drive traffic to your website, our brand management agency builds strong social media campaigns to help you achieve your goals.

Effective Content Marketing Strategies

Keeping your content fresh and creative is critical to driving growth and maintaining current customers. Our content marketing team at Bullseye Strategy will keep your content fresh by offering creative brand management services, including editorial calendars, blog writing, video production, and more.

We Learn From Experience

Bullseye Strategy doesn’t stop until you get the results you want. Visit our case studies page to learn more about how we have helped our clients maintain a positive online reputation.

Make a Difference for Your Brand’s Image

Our brand management agency offers a variety of services tailored to the unique needs of your business. Call us today to schedule a free consultation and learn more about how Bullseye Strategy will help your brand’s reputation hit the target.

Cross-Device Targeting

Meet your consumer on the device or platform they’re using when they’re ready to engage with your brand.

TV Targeting

With TV ads, we’ll help you reach your audience based on program genre, viewing habits, and more, and the best part of this is non-skippable addressable audiences that pinpoint your target audience.

Behavioral & Demographic Targeting

Reach your audience based on previously collected behavioral and demographic data such as age, location, and purchasing habits.

Contextual Targeting

Place your ads on websites and in proximity to content directly related to your product.

Hyper-Local Targeting

Meet your customers in a specific geographical location.

Retargeting

Remarketing messages help you capture users who have been to your site organically or through paid media.

10:1
Return on ad spend for luxury hotel brand

33%
Increase in conversions for e-commerce company

45%
Increase in store walk-ins for a regional retailer

Ready for a change?

Good, because we’re ready to help. We’ll not only create an efficient digital marketing strategy, but we’ll execute and refine it to continuously grow your business.

Marisa Loughney

Senior Account Manager

Marisa leads our Account Team in providing personalized service to our growing roster of clients. She came to Bullseye in 2021 with over 10 years of experience in Account Management at Zimmerman Advertising, notably working on the national account AutoNation.

Marisa is a graduate of Florida Atlantic University. When she’s not chasing around her son, she enjoys a night out with her husband and friends, planning her next event to host and sharing the real side of her motherhood journey on Instagram.

Jonathan Schwartz

Co-Founder and CEO

Jonathan oversees business development, client management, and the overall strategic direction of Bullseye Strategy, which he co-founded with Maria Harrison in 2009. A digital industry veteran with extensive experience in online media and partner marketing, Jonathan has successfully negotiated multi-million dollar partnerships with a range of high-profile companies, including Google, eBay, and the NFL. Previously, Jonathan served as vice president of business development and strategy at ContentNow, and worked at Interval International, a former subsidiary of Barry Diller’s IAC/InterActiveCorp, where he managed multi-million dollar budgets and oversaw the launch of several new products.

Prior to Interval, Jonathan spent five years at CBS SportsLine.com, where he was a key member of the company’s business development team and responsible for the initial launch of the groundbreaking March Madness on Demand live streaming franchise. He holds a J.D. from Brooklyn Law School and a bachelor’s degree in political science from SUNY Binghamton. Schwartz is a sports enthusiast who lives out his hoop dreams both on the court and off, where he plays regularly and has coached both his son and daughter’s basketball teams.

Maria Harrison

Co-Founder and President

As President of Bullseye Strategy, Maria leads digital marketing strategy, account planning and account management, resource planning, client relations, community outreach, and general operations. Prior to co-founding the agency in 2009, Maria served as the Vice President of Marketing for the interactive marketing training firm, Laredo Group, and was Director of Online Marketing for Interval International, an IACI company, as well as Global Partners Group, a financial securities trading firm.

Maria Harrison is a sought-after speaker at events, including the Direct Marketing Association, WeMedia, and the Online Marketing Summit. Voted Top 50 Business Women in Miami in 2018 and 2019, and ranked # 1 of 100 Outstanding Women of Broward County for leadership and influence in the community in 2014, Maria was elected to the Orange Bowl Committee in 2015. She also is a founding board member of the South Florida Interactive Marketing Association and the designer of the digital marketing certificate program curriculum at the University of San Francisco, where she taught from 2008-2012.

Maria is a single mom of two beautiful children, crushing a 60-hour workweek and not missing a single basketball, little league, or Cub Scout event.

Jena Boukelif

SEO Manager

Jena leads our search engine optimization efforts and is responsible for whether Google favors our clients in their organic search results. Jena came to Bullseye with over 9 years of SEO experience and has managed everything from keyword research to technical site audits and enterprise-level cutovers with successful outcomes.

Jena is a graduate of Palm Beach University, and in her downtime, Jena enjoys spending time with her daughter and a health and fitness lifestyle.

Adam Kirschner

Senior Director of Content Marketing

Adam leads social media, influencer marketing, and content marketing for Bullseye Strategy. Previously, he served as Social Media Marketing Manager for Atlantis Paradise Islands, Bahamas, and Digital Program Director for iHeartMedia. Adam has extensive experience with brand contesting, web and social content creation, and audio and video production. While keeping an eye on the consumer user experience of any project, he’s got the other one on the key performance indicator metrics and analytics. He one drove 1 million page views in 3 days with a single piece of content!
A graduate of the University of Miami, Adam enjoys spending time with his daughter, wife, and puppy.

Chris Rodman

Senior Director of Search & Analytics

Chris has worked with Bullseye Strategy since the beginning in 2009, ultimately joining the team full time in 2019. Chris is laser-focused on how paid search performs for our clients and generates outstanding ROAS for the smallest businesses up through the largest enterprises leading the management of millions of paid search dollars for Bullseye Strategy’s clients. Chris owns and maintains a strong relationship with Google, ensuring our clients gain early access to beta tests and top-notch support from their team.

Chris holds a Bachelor’s degree from the University of Central Florida in International Finance. When he’s not dealing with Google, he’s rocking out as a home DJ or learning a new Kung Fu move.