Lisa Friedman-Clark
Co-Founder & President
‘Our online business is tracking 100% YoY so far!!! We are confident this trend will continue with Bullseye’s support and strategy.’
Approach
After laying down the foundation with a keyword map, competitor analysis, and a full site audit, Bullseye proceeded with on-page optimizations.
Bullseye adjusted the metadata and headers across all top-level pages and remedied technical issues hindering site performance.
Bullseye provided blog topics and briefs that could build out the non-branded keyword universe and push top-funnel traffic.
Text was added to each of the collection pages in order to provide further context and backlinks were built to reinforce each of these pages.
Results
After a few months, Tall Order began to see results and build momentum. Bullseye’s optimizations have helped move the needle for Tall Order.
– YoY Organic Revenue has grown by 162%.
– YoY Non-branded Clicks have grown by 3,045% from 173 to 5,442.
– YoY Total Number of Keywords Ranking has grown by 2,944% from 126 to 3,836.
– YoY Organic Collection Page Users has grown by 331% leading to a 1150% increase in Organic Revenue from these pages.
Key Tactics Implemented
- Keyword Strategy Adjustment and Mapping
- Blog Topics, Briefs, and Optimizations
- On-page Optimizations for Collection Pages
- Backlinking Strategy and Internal Linking Recommendations
- Technical Optimizations to Improve Crawlability and Indexability
Good, because we’re ready to help. We’ll not only create an efficient digital marketing strategy, but we’ll execute and refine it to continuously grow your business.