David Soberman
Global Head of Marketing, Motif Photos, RRD
‘Elevating the level of UGC we received while reaching more people and generating more engagement for our brand was a win-win-win.’
Approach
Focus on mid-sized micro and macro influencer campaigns.
Three-part campaign by each influencer designed to tel I the story of creating, unboxing, and gifting a unique, personalized, premium gift.
Results
Exceeded expected impressions by 41%
Exceeded expected engagements by 228%
Delivered more than 30 exceptional high-quality videos and photos
Key Tactics Implemented
- Tell the story of the product in use
- Have larger followings and more engaged audiences
- Deliver higher quality content than average customers and micro-influencers
Creative Asset Development
Good, because we’re ready to help. We’ll not only create an efficient digital marketing strategy, but we’ll execute and refine it to continuously grow your business.