By Mark Eting Bullseye Strategy Special Correspondent You know what's really satisfying? Ice cream, Hulu, and additional evidence that a strategy you really believe in, A/B testing, works wonderfully. It was a sweet week for digital marketers, and these headlines, in...
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The Always On Customer – Digital Trends 2014
Digital Trends for the Always On Customer 2014Recently, I keynoted at a marketing summit for Ultimate Software, a Fortune 100 Best Company to Work for winner. At Ultimate, their focus is always on people – whether employees, customers, or prospective customers. As a...