As our Senior Account Manager, Natasha draws on over eight years of account and project management experience to lead our account team in providing exceptional service and work to a diverse roster of clients in all areas of digital marketing. She began her career working in Los Angeles at William Morris Endeavor, where she spent several years learning the entertainment industry and growing her account and project management skills. Upon returning to her hometown in South Florida, she began working in marketing and advertising as an Account Executive at Zimmerman, notably working on the Save-a-Lot and Lumber Liquidators national accounts.
Natasha provides daily hands-on service to clients both large and small, offering timely, creative solutions to meet their digital marketing needs. Natasha’s attention to detail, client service, and digital marketing knowledge allows her to excel and lead the team in client collaborations to create relevant and impactful digital marketing campaigns.
Natasha is a graduate of Penn State University, and in her free time, she loves spending time with friends and family, staying active, and soaking in the sun.
Bullseye Buzz: Social Media Changes You Need to Know About for January
It’s been a wild week for social media. News about a new president-elect. Images from the Capitol. A president being banned from multiple channels. But not all the news about social media has been political in nature. In fact, the news most useful for digital marketers has more to do with new features many brands and followers would have clearly voted for.
Facebook’s Apple Focused Webinars
It’s no secret that Facebook and Apple are at odds over privacy issues. Facebook continues to criticize Apple’s decision to make changes with regards to app data tracking. As of this writing, it hasn’t made a dent in Apple’s plans.
The backstory: In June, Apple announced changes to its IDFA tracking system. The change makes all users opt-in to have tracking data monitored. That’s going to take a bite out of Facebook’s most potent marketing advantage; tracking where users go online and using that data to serve relevant advertisements. For example, if you look at Widgets on Lemon’s website, you’ll start seeing Facebook ads for widgets and products Lemon offers.
So Facebook is addressing the issue via three webinars this week that anyone interested in can attend. We’re sure they’ll be available online for review if you’re reading this after January 14th.
This change is a big story. While we don’t know the impact, we do imagine that it will impact digital marketing and advertising across Facebook’s suite of platforms, including Instagram and WhatsApp. If you’re currently a social media marketer, this is one you need to keep following.
Instagram Adds A Story Carousel
Instagram was once mostly a mobile-only social media platform, and it largely still is. You can only obtain most metrics and insights via the mobile app. With so many people working from home in 2020, Instagram began making some tweaks here and there for desktop visitors to utilize the platform more.
They’re now testing a new design for Instagram Stories when viewed on desktop. Currently, viewing a story takes up the window’s entire width, with blankness accounting for nearly two-thirds of the screen. That will change if their new test of stories in a carousel format moves forward. It would allow users not only to see what’s coming up but skip ahead through stories.
Digital marketers and brands should pay attention to this one. Having interesting enough stories that demand being clicked may make the difference between being seen or not.
Twitter Sees Audio In Its Future
Twitter has acquired the podcasting listening app Breaker only a month or so after launching tests for Spaces, their voice-chat meeting platform for open or invited conversations. It’s a perfect fit if you believe the spoken-word is a highly valuable social media opportunity.
Breaker also has social features like comments, likes, and feed updates.
One of Twitter’s biggest challenges is discoverability. With so many Tweets tweeted every hour, it’s difficult to hear new voices. This acquisition could help categorize things a bit. At this stage, however, it’s not clear exactly how Breaker will fit into the Twitterverse. But if it takes off, and brands and marketers can advertise to listeners via either audio or video, this could be big news. Put this one in the “follow-up needed” category.
Breaker for Android now in betahttps://t.co/rRgXJH68eD— Breaker (@Breaker) September 18, 2019