Bullseye Buzz: Digital Marketing Continues Changing to Address COVID-19

Posted by & filed under Blog, Digital Marketing News Roundup.

By Mark Eting

Bullseye Strategy Special Correspondent

We regularly provide updates and news about changes to the digital marketing landscape. Now with so much of the world’s attention on both the personal and economic impacts experienced as a result of COVID-19, we’re focusing on the news being made with that in mind. While there are many changes occurring in this field due to COVID-19, we should remember that things here are always changing anyway.

Facebook LIKES helping Businesses 

In Facebook news, the social media juggernaut announced a new set of templates to help businesses communicate changes with pre-made artwork for announcing they’re still open or taking orders. 

“We know that many businesses are facing unexpected challenges at the moment, including keeping in touch with customers, so we wanted to share a few things that you can do to get ahead of these challenges and stay connected.”

Facebook is also offering COVID-19 related automated responses for their messaging platform, and providing ideas for taking your events online. Get the full scoop here.

Source: Facebook

Instagram LIVE Goes World Wide Web

In Instagram news – also known as” In More Facebook News” since they’re both owned by The Zuck – the notoriously mobile-only friendly platform is changing things up a bit in response to COVID. With so many people socially distancing from home and more likely to be in front of a desktop or laptop, and less likely to want to pull out their phones for video streaming, Instagram Live streams are now available on the web. Person to person streaming is available, but you still are unable to start a broadcast from your desktop.

Google Reviews Quarantined: Update

Several weeks ago Google quarantined the publication of reviews, photos, and Q&A features of Google My Business as part of their COVID response. Reviews and review replies are back in business, but other features like new reviews, new user photos, new short names, and Q&A will be returning very gradually. Google says they’ll “return by country and business category”. The details aren’t solid on where, and when, but we’ll keep you up to date on Bullseye Buzz. For now, you can read the release directly from Google. 

Source: Screenshot from Google.com

Stay safe. Stay classy. Stay indoors.

“Mark Eting” is the pen name of the Bullseye Strategy team. Check back with us next week for more news on what’s buzzing in the digital marketing industry