8/22/16 – Weekly Digital Marketing News Roundup

Twitter fights abuse by making it easier to hide abuse   Twitter has updated its interface to try to tackle harassment concerns on the platform. Some of the changes include limiting notifications to people you follow on Twitter as well as a quality filter open to all users.   Learn more   With ‘The Voice […]

8/8/16 – Weekly Digital Marketing News Roundup

New Twitter ads let brands bait fans into tweeting   In an ongoing effort to up its advertising game, Twitter has released new ad units which Twitter claims are getting better engagement. These new ad units unlock pieces of content when users reply or retweet them. By luring users with exclusive brand content, some beta […]

7/27/16 – Weekly Digital Marketing News Roundup

Google Soon To Provide Ability to Import Call Conversion Data   Call conversion details – once very limited in Google – will be getting a big update. Google has announced that it will allow the importing of call conversion data into AdWords. This opens up more detailed tracking and analysis possibilities, including third party phone […]

7/14/16 – Weekly Digital Marketing News Roundup

Pokémon GO: The Data Behind America’s Latest Obsession   If you haven’t heard of it by now, you may be living under a rock, right alongside a Pokémon. Nintendo’s augmented reality game has taken the US by storm. By all metrics, Pokémon is the King of the mobile world, surpassing Tinder in downloads in just […]

7/8/16 – Weekly Digital Marketing News Roundup

The Top 7 Online Marketing Trends That Will Dominate 2016   Digital assistants will allow for a new kind of optimization. Digital assistants such as Siri and Cortana use traditional search engines when necessary, but not if the information being requested is recognized by the digital assistant. The key to optimizing in this new format will be […]