7/27/16 – Weekly Digital Marketing News Roundup

Google Soon To Provide Ability to Import Call Conversion Data   Call conversion details – once very limited in Google – will be getting a big update. Google has announced that it will allow the importing of call conversion data into AdWords. This opens up more detailed tracking and analysis possibilities, including third party phone […]

7/19/16 – Weekly Digital Marketing News Roundup

Google My Business Testing Email-Based Verification   For years Google has used a direct-mail postcard based system for verifying businesses, which has often caused issues: lost cards, various people “taking over” listings, and even painful local business Google “lockout” where too many postcards have been sent, so you’re left in limbo verifying your business. Email-based […]

7/14/16 – Weekly Digital Marketing News Roundup

Pokémon GO: The Data Behind America’s Latest Obsession   If you haven’t heard of it by now, you may be living under a rock, right alongside a Pokémon. Nintendo’s augmented reality game has taken the US by storm. By all metrics, Pokémon is the King of the mobile world, surpassing Tinder in downloads in just […]

7/8/16 – Weekly Digital Marketing News Roundup

The Top 7 Online Marketing Trends That Will Dominate 2016   Digital assistants will allow for a new kind of optimization. Digital assistants such as Siri and Cortana use traditional search engines when necessary, but not if the information being requested is recognized by the digital assistant. The key to optimizing in this new format will be […]