by Maria Harrison | Jul 29, 2016 | Digital Marketing News Roundup
Google Soon To Provide Ability to Import Call Conversion Data Call conversion details – once very limited in Google – will be getting a big update. Google has announced that it will allow the importing of call conversion data into AdWords. This...
by Maria Harrison | Jul 20, 2016 | Digital Marketing News Roundup
Google My Business Testing Email-Based Verification For years Google has used a direct-mail postcard based system for verifying businesses, which has often caused issues: lost cards, various people “taking over” listings, and even painful local...
by Maria Harrison | Jul 14, 2016 | Digital Marketing News Roundup
Pokémon GO: The Data Behind America’s Latest Obsession If you haven’t heard of it by now, you may be living under a rock, right alongside a Pokémon. Nintendo’s augmented reality game has taken the US by storm. By all metrics, Pokémon is the King of...
by Maria Harrison | Jul 8, 2016 | Digital Marketing News Roundup
The Top 7 Online Marketing Trends That Will Dominate 2016 Digital assistants will allow for a new kind of optimization. Digital assistants such as Siri and Cortana use traditional search engines when necessary, but not if the information being requested is...