Digital marketing for hotels has evolved significantly over the last 10 years due to advancements in technology, increased reliance on data analytics for personalized marketing, and the growing importance of social media and mobile platforms in shaping guest...
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Digital Marketing Blog
Stay up-to-date on all things digital. Here you’ll find expert insights, perspectives and thought-leadership on everything from the latest trends, search algorithm updates, to trends, long-term shifts, design and development best practices, digital media, content marketing and so much more.
Digital Marketing Posts
Best Practices for Website Migration SEO
Website migration is crucial for businesses aiming to enhance their online presence, whether moving to a more robust hosting environment, switching to HTTPS, or changing domain names. However, without meticulous planning and execution, it can have a significant...
Strategies for Purposeful and Profitable Travel Marketing
In the dynamic landscape of travel and hospitality, businesses face the challenge of standing out in a fiercely competitive market. This blog explores innovative travel marketing strategies that attract attention and build lasting brand loyalty. By embracing digital...
CMS Marketing Strategies: Their Role in Business Growth
In today's fast-paced digital landscape, the ability to create, manage, and distribute content effectively is crucial for business growth. CMS marketing stands at the forefront of this revolution, offering businesses a dynamic platform to engage their audience,...
The Dynamics of Enterprise SEO
Enterprise SEO: Scaling, Challenges, and OpportunitiesScaling for Large OrganizationsChallenges in Enterprise SEOOpportunities in Enterprise SEOHarnessing Enterprise-Level SEO OpportunitiesKey Components of Successful Enterprise SEOTechnical SEO for Enterprise...
2024 Tech & Sustainability in Hospitality Marketing
The Dawn of a New Age in Hospitality Marketing In 2024, we're not just witnessing changes in hospitality marketing; we're at the forefront of a revolution. This new era combines innovative data-driven strategies, AI advancements, and a significant consumer shift...
The Microsoft Bing Search Engine and ChatGPT-4
Traffic related to the Microsoft Bing search engine and the new Bing chatbot has more than doubled in the past year, but many marketers and business owners are still a bit wary of the latest iteration of AI-powered search. After all, what is Microsoft Bing, and how...
The Power of Microsoft ChatGPT Bing
A new era of Bing capabilities is here, and everyone is taking notice. The search engine, which is powered by Microsoft and partners with Microsoft Advertising, has now been turbocharged with a next-level iteration of OpenAI’s ChatGPT technology. Users can expect the...
Boosting Ads with Microsoft Bing | New Advertising Tips
Do Google Ads reign supreme in your advertising strategy? If so, that’s not too surprising. Google leads the global search market with an average share of nearly 85%, or almost nine out of every ten internet searches.1 But what about that other 15% of the global...
Understanding TOFU, MOFU, BOFU in Marketing Funnels
The marketing funnel is a well-established framework that breaks down a potential customer's journey from awareness to purchase. Understanding the different stages of the funnel is crucial for developing a targeted and effective marketing strategy. The three stages of...