Digital Marketing Blog

Stay up-to-date on all things digital. Here you’ll find expert insights, perspectives and thought-leadership on everything from the latest trends, search algorithm updates, to trends, long-term shifts, design and development best practices, digital media, content marketing and so much more.

By Maria Harrison, President, Bullseye Strategy We all can remember a time when our families sat down to sing the “Dallas” theme …

By Mark Eting Bullseye Strategy Special Correspondent It’s been one of those weeks where celebrity-designed shoes are air-dropped into Coachella goers’ phones, …

By Mark Eting Bullseye Strategy Special Correspondent You know what they say about the word “assume”: don’t. This is especially true if …

Social media strategies for B2B (business-to-business) companies to convey thought leadership, increase awareness and drive leads.

By Mark Eting Bullseye Strategy Special Correspondent This week in digital marketing news, the parents, aunts, and uncles of Generation Z shoppers …

Digital marketing news round-up: video views, social media storytelling and Google ads conversion attribution

By Mark Eting Bullseye Strategy Special Correspondent We hate to sound like a Hollywood gossip columnist, but did you hear that Shopify …

By Jonathan Schwartz, CEO Bullseye Strategy  Have you filled out your bracket yet? As March Madness begins, basketball fans across the country …

By Mark Eting Bullseye Strategy Special Correspondent What’s on the menu for this week’s Bullseye Buzz? It’s a tasty one. Snapchat’s spicing …

By Mark Eting Bullseye Strategy Special Correspondent If you’ve ever managed a brand’s social media account and noticed how a humorous-to-the-outsider mistake …

By Bullseye Strategy Staff Every year, March 8th is International Women’s Day (IWD). It’s a global celebration of women’s social, economic, cultural …

By Mark Eting Bullseye Strategy Special Correspondent Are you between the ages of 18 and 34? If so, you should feel very, …

By Mark Eting Bullseye Strategy Special Correspondent You know what’s really satisfying? Ice cream, Hulu, and additional evidence that a strategy you …

By Maria Harrison, President, and Jonathan Schwartz, CEO Bullseye Strategy  Bullseye Strategy celebrates its 10-year-anniversary this month! In that time, we’ve had …

By Mark Eting Bullseye Strategy Special Correspondent This week, we have been visited by the ghosts of Digital Marketing Past, Present, and Future …