As our Senior Account Manager, Natasha draws on over eight years of account and project management experience to lead our account team in providing exceptional service and work to a diverse roster of clients in all areas of digital marketing. She began her career working in Los Angeles at William Morris Endeavor, where she spent several years learning the entertainment industry and growing her account and project management skills. Upon returning to her hometown in South Florida, she began working in marketing and advertising as an Account Executive at Zimmerman, notably working on the Save-a-Lot and Lumber Liquidators national accounts.
Natasha provides daily hands-on service to clients both large and small, offering timely, creative solutions to meet their digital marketing needs. Natasha’s attention to detail, client service, and digital marketing knowledge allows her to excel and lead the team in client collaborations to create relevant and impactful digital marketing campaigns.
Natasha is a graduate of Penn State University, and in her free time, she loves spending time with friends and family, staying active, and soaking in the sun.
Bullseye Buzz: GMB & BING Search Changes, and Google Rewrites Meta
With the fourth quarter of the year officially upon us, and as COVID appears to be reluctantly releasing its grip over many businesses, search engines are making changes to reflect our new digital marketing world. These changes appear to be for the best for most businesses, but keep reading to assure you’re on the right side of the results.
Google My Virtual Business
Google My Business (GMB) has updated its guidelines around service area businesses (SABs) and virtual offices. The changes, implemented sporadically over the last few weeks, have been thoroughly documented here.
Included in the ever-changing guidelines are that businesses cannot list a virtual business unless staffed during business hours. Another notes that once again, that staff at separate business office locations must be your business staff. There have also been updates to storefront vs. service area businesses.
According to Search Engine Roundtable, Google has said, “If you have different locations for your service business, with separate service areas and separate staff at each location, you’re allowed one profile for each location. The boundaries of your profile’s overall service area shouldn’t extend farther than about 2 hours of driving time from where your business is based. For some businesses, larger service areas may be appropriate.”
Important Changes in Search Features for Bing
Microsoft’s search engine, Bing, has lagged behind Google in several important features and is making changes to address some of them.
Included in the update is better autosuggest predictions. This improvement allows the search engine to provide full phrase suggestions in real-time instead of only completing the word you are typing. And since it’s in real-time, it isn’t limited to only previously entered searches.
Bing is also expanding Intelligent Answers for over 100 languages and 200 regions (up from 13 markets), adding “semantic highlighting” to search snippets, and more questions in their “People Also Ask” block for searches that haven’t been asked before.
You can read the full list of changes on Bing’s blog.
Google Isn’t Just Ignoring Your Meta Data; They’re Rewriting It
A recent study concluded that Google is rewriting meta descriptions more than 70% of the time. It analyzed search results for more than 30,000 keywords and determined that Google was rewriting meta descriptions as much as 71% on mobile and 68% on desktop.
Google search positions four to six on page 1 appear to have the highest rewrite rate, as it seems that they’re attempting to boost the competitive relevance of those results. And those rewrites often provide higher character counts than are available when search engine optimizers write them.
It should be noted that even with such a high rate of rewriting by Google, it’s still extremely important to write meta descriptions that include important keywords.
Read an explanation of the rewrites from Google’s John Mueller.