How AI Is Changing Conversion Rate Optimization

Few industries move as fast as digital marketing. Not too long ago, the cutting edge of optimization meant manually parsing massive datasets, then using those insights to power traditional A/B tests and incremental tweaks. Today, AI conversion rate optimization tools take that process to the next level, automating what once took entire teams weeks to […]

How to Use Advanced Ecommerce Personalization to Boost Conversions

Personalization isn’t just a competitive edge anymore—it’s a customer expectation. In Part 2, we covered how data and analytics help identify customer behaviors and preferences. Now, we’ll take it a step further and explore how AI, behavioral triggers, and dynamic content create highly customized shopping experiences. In this part, we’ll cover: Advanced Personalization Strategies In […]

Personalized Marketing Doesn't Have to be "Creepy"

By Maria Harrison, President, Bullseye Strategy “Personalization” may be the biggest marketing buzzword of 2018, but there’s a fine line between providing your customers with highly-relevant marketing and over-stepping. Save being “creepy” for spider webs and haunted houses and give your customers a little breathing room. Follow these tips to create marketing that tells your customers […]