How to Use Advanced Ecommerce Personalization to Boost Conversions

Personalization isn’t just a competitive edge anymore—it’s a customer expectation. In Part 2, we covered how data and analytics help identify customer behaviors and preferences. Now, we’ll take it a step further and explore how AI, behavioral triggers, and dynamic content create highly customized shopping experiences. In this part, we’ll cover: Advanced Personalization Strategies In […]

Personalized Marketing Doesn't Have to be "Creepy"

By Maria Harrison, President, Bullseye Strategy “Personalization” may be the biggest marketing buzzword of 2018, but there’s a fine line between providing your customers with highly-relevant marketing and over-stepping. Save being “creepy” for spider webs and haunted houses and give your customers a little breathing room. Follow these tips to create marketing that tells your customers […]