B2B vs. B2C Marketing Differences 2021 | Bullseye Strategy

Whether you’re a novice digital marketer or a veteran of the industry, the differences between business-to-business (B2B) and business-to-consumer (B2C) marketing can create complications. On the surface, the only thing separating the two appears to be the audience—one targets corporations while the other targets individual consumers. However, there’s much more separating B2B vs. B2C marketing […]

Mastering B2B Social Media Strategy | Bullseye Strategy

Social media strategies for B2B (business-to-business) companies to convey thought leadership, increase awareness and drive leads.