by Maria Harrison | Apr 15, 2021 | B2B, B2C
Whether you’re a novice digital marketer or a veteran of the industry, the differences between business-to-business (B2B) and business-to-consumer (B2C) marketing can create complications. On the surface, the only thing separating the two appears to be the...
by Maria Harrison | Apr 12, 2019 | B2B Social Media
By Jorie Mark, Senior Director of Content Fashionista influencers and toilet paper Twitter humor have their place in social media, but business-to-business (B2B) marketing is entitled to its piece of the social media pie, too. In fact, interacting with decision makers...