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Bullseye Buzz: Apple’s New Emojis, Hulu Ads, Instagram Targets TikTok

by | Jul 22, 2020

By Mark Eting

Bullseye Strategy Special Correspondent

Greetings and salutations, digital marketing news-aficionados! Thank you for joining us here. If you’re a fan of digital marketing, social media, or yours truly (special shout-out to my Et-ceteras! You know who you are) buckle up, and let’s get going.

Apple Reveals New Characters on World Emoji Day

? ? ? How did you celebrate World Emoji Day on Friday, July 17? Apple celebrated (yes, it’s an actual unofficial holiday) by unveiling a dozen of their new characters coming to iOS devices this year. 

They include a transgender symbol, tamale, a piñata,a  boomerang, a dodo bird, an anatomical heart, lungs, nesting dolls, a coin, and pinching fingers. 

Additionally, they are adding more than 60 new characters and more than 50 gender and skin tone varieties, with all expected to roll out this Fall. 

Hulu Tests Self-Serve Ad Platform

It’s expensive to run ads on Hulu. Well, it had been until they began openly testing a self-serve ad platform aimed at small and medium-sized businesses. The minimum budget can be as low as just $500. 

Advertisers can target by age, gender, location (including by zip code, state, city, DMA) as well as options for interest-based and show-related information.

If you’re interested in being part of the beta, you can apply here.

Image from Hulu Press

Tick Tock, TikTok. Instagram Reels is Coming in August.

On the heels of what seems like a lot of bad publicity recently for TikTok regarding privacy, Instagram is about to launch Instagram Reels, a new application for short-form video. 

As part of Instagram Stories, Reels allows users to record and edit short-form videos with music and audio soundtracks. Not only can it be shared with your followers, but it can also be shared publicly on the Explore Page.

While there have been other apps looking to capitalize on TikTok’s audience, they have all failed to match the interest that TikTok has generated. Then again, until now, none of them had the weight and power of Facebook and Instagram behind them.

Stay safe. Stay classy. Stay cool. 

“Mark Eting” is the pen name of the Bullseye Strategy team. Check back with us next week for more news on what’s buzzing in the digital marketing industry


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