As our Senior Account Manager, Natasha draws on over eight years of account and project management experience to lead our account team in providing exceptional service and work to a diverse roster of clients in all areas of digital marketing. She began her career working in Los Angeles at William Morris Endeavor, where she spent several years learning the entertainment industry and growing her account and project management skills. Upon returning to her hometown in South Florida, she began working in marketing and advertising as an Account Executive at Zimmerman, notably working on the Save-a-Lot and Lumber Liquidators national accounts.
Natasha provides daily hands-on service to clients both large and small, offering timely, creative solutions to meet their digital marketing needs. Natasha’s attention to detail, client service, and digital marketing knowledge allows her to excel and lead the team in client collaborations to create relevant and impactful digital marketing campaigns.
Natasha is a graduate of Penn State University, and in her free time, she loves spending time with friends and family, staying active, and soaking in the sun.
Facebook Launches its Open Graph Application Integration
Your Personal Activity Log!
Keeping track of what you’re doing… just got easier! Back in September 2011, Facebook announced a number of F8 integrations (Ticker, Timeline, Subscribe button, etc.) that would roll-out over the course of the upcoming months. Among these advancements, was the ability to add open graph applications, which would allow users to share what they are “actively” doing on the web with their Facebook network. Last Wednesday, Facebook launched the highly anticipated Open Graph integration. Spotify, Hulu and the Washington Post. These applications made it possible for Facebook users to not just “like” something, but tell their friends what songs they were “listening” to or what TV shows they were “watching” and even what articles they were “reading”. It doesn’t stop there; outside developers have been anxiously coding other custom “actions” since the announcement last September, waiting on the green-light from Facebook so that they can be made available to users (e.g. cooked, ran, etc.). Facebook announced 60 new open graph partners, ranging from food to travel, at the F8 convention on January 18, 2012. App partners include TripAdvisor, UrbanSpoon, LivingSocial, Pinterest, Instagram, BranchOut, FundRazr, and more. Some of you may be panicking at this point, fearing that all you do on the internet or via mobile app will be noted and posted for all to see. Not the case! Adding these social applications is not mandatory and will only be added if users “allow” permission and opt-in to share from a specific site or mobile app. Once one-time permission is granted by the user, all activities on that site will post automatically on a user’s Timeline. That’s right! I said “Timeline”. The days of having the option to convert your profile to the new Timeline will come to an end soon! Facebook will start requiring users to migrate to the new design, perhaps as early as the next couple of weeks. The good news is that these ‘activities’ will not post to your Newsfeed, flooding it with your ‘actions,’ but rather they’ll post to your Timeline, Activity Log and your Ticker—allowing friends to listen, read, and watch something with you in real-time, if they wish. The main Facebook blog also notes that you can choose when to add an app and who can see it. After you’ve added an app, you can always remove the posts from your timeline and edit your settings in your personal Activity Log. For personal use, the Open Graph is designed to share life events/activities effortlessly. So instead of physically posting that you “ran three miles today,” the Open Graph, connected to the Nike+ app will have the ability to automatically update the miles you ran to your Timeline. So much for fibbing and saying you ran a 10k when you barely made it around the block. From a Business perspective, the Open Graph and actions will allow for even more targeted advertising opportunities over the weeks to come. For example, a concert venue could target all users who said they “listened” to a specific band that will be performing at that venue, in order to help sell-out the show. It will provide advertisers with more opportunities to create Sponsored Stories, which place a friend’s endorsement on a product or service. Although exciting, these options will require a shift in one’s marketing strategy. Up until now, most businesses simply encouraged Facebook users to “Like” a brand. Now, businesses will have to assist in the “social discovery” of brands—the finding of content, products, media or information through social tools based on your social graph/network—by using the new data and compelling advertisements. Are you ready for the Open Graph? How will you use it?]]>