Social Proof and Trust: Marketing Strategies That Drive Results
Building trust is a cornerstone of successful marketing. Social proof—a psychological phenomenon where people look to the actions and opinions of others to guide their own behavior—has become a powerful tool for influencing consumer decisions. By leveraging social proof and trust, businesses can foster credibility, increase conversions, and build lasting customer loyalty. This blog explores […]
Bullseye Buzz: Three New Facebook/Instagram Changes Coming
This week’s Bullseye Buzz has info on Facebook limiting how many Ads a page can have, a patent for Instagram caption links, & new Instagram navigation tabs.
Bullseye Buzz: Facebook Dives, LinkedIn Soars, Google Combines
By Mark Eting Bullseye Strategy Special Correspondent It’s been an excessively active week in digital marketing, friends. So rather than the usual salutations reserved for our Bullseye Buzz opening pitch, let’s dispense with the frivolities and dive right in. Brands Backing Out of Facebook Over #StopHateForProfit It’s been a rough few days for Zuck and […]
Bullseye Buzz: Google Heats Up Video Ads, Chills Targeting Options
By Mark Eting Bullseye Strategy Special Correspondent Summer officially begins on Saturday. And like an ice cream cone on a hot summer day, this edition of the Bullzeye Buzz is so hot it’s melting. So grab a whole handful of napkins and read it fast, or you’ll be sorry you added all those sprinkles. Google […]
Bullseye Buzz: Facebook Emails, LinkedIn Remarketing, GMB Flexibility
By Mark Eting Bullseye Strategy Special Correspondent There may still be a worldwide shortage of hand sanitizer and toilet paper, but there’s no shortage of digital marketing news recently. And we have rolls and rolls of it to cover in this week’s edition of the Bullseye Buzz Blog. So spare a square, and let’s get […]
Bullseye Buzz: YouTube TV Ads, Facebook Shops, & NYT Cookies
A short week won’t stop the Bullseye Buzz. Read to find out about YouTube targeting, the NYT calling it quits on cookies, a new marketplace “Shops” & more!
Bullseye Buzz: More Google Update Review and Facebook Adds Some Fun
This week in the Bullseye Buzz we have more news about the May 2020 Google update, new Facebook avatars, and what is going on with Giphy. Check it out!
Bullseye Buzz: Content Oversight, Giant Updates, Rising Losses
A giant Google Update, Facebook’s Oversight Board, & Pinterest looking at Q1, it’s been a week for marketing. Find out more in this week’s Bullseye Buzz!
Teen Trends on Facebook & Mobile Advertising Tips | Bullseye
By Mark Eting Bullseye Strategy Special Correspondent If you’re a digital marketing news junkie like I am, this week has delivered. Facebook has launched an act of desperation to appeal to younger audiences who currently only use the platform to communicate with their elderly (aka Millennial and Gen Z) relatives. (If at all). Google has […]
Facebook’s Holiday Campaigns & More | Bullseye Strategy
By Mark Eting Bullseye Strategy Special Correspondent Welcome to a special holiday edition of The Bullseye Buzz, where we talk about the latest digital marketing headlines that agencies like ours are buzzing about. We thought this week would be light on news, since most of us are preoccupied with our upcoming Secret Santa gift exchange. […]