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7/1/16 – Weekly Digital Marketing News Roundup

by | Jul 1, 2016

Key takeaways from the Google AMA: RankBrain, Panda, Penguin, bots & more   At the SMX advanced keynote, Google’s Gary Illyes spoke about a few hot pressing issues circulating in the SEO world. Google no longer uses authorship and they have fully committed to this statement since it was officially killed off almost two years ago. While RankBrain is a ranking factor, you cannot optimize for it.   Panda, Google’s content quality algorithm, is continuously slowly rolling out and is not a real-time algorithm yet. Google is working on a Penguin update, but will not give any specifics as to the specific release date.  

How Accelerated Mobile Pages (AMP) Affects SEO – Why it’s Important and How to Implement it

  Accelerated Mobile Pages (AMP) is the hot new topic trending around in the SEO world lately. Mobile users have been complaining about page load speeds for a long time now. Google is taking it upon themselves to change that.  

Facebook is getting closer to putting ads in Live videos

  Publishers and celebrities have been making money off of YouTube for quite some time now. Facebook has needed to figure out a way to fight that. Now, it seems that Facebook has with Facebook Live. Facebook plans to experiment over the next few months by testing different ad models within their Facebook Live platform.  

Meet Marty, The Connected Couch; New ‘Nerve Center Of Media Use’

  The Internet of things (IoT) continues to heat up in the tech world. Created by the Havas Group, Marty is a smart couch designed to collect massive amounts of data in order to give the consumer a more personalized experience. Features included with Marty are: Amazon Echo, virtual reality headsets, Bluetooth peripherals, built-in projector, and more!]]>

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